Why McDonald’s stepped back from its famous clown.

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

Country” Joe McDonald, a hippie rock star of the 1960s whose “I-Feel-Like-I’m-Fixin’-To-Die Rag” was a four-lettered rebuke to the Vietnam War that became an anthem for protesters and a highlight of ...

Before Donald Trump stepped into the White House, he was a semi-regular on the commercial front, starring in advertisements ...

KFC chicken fried snack box on table in restaurant - Manee_Meena/Shutterstock You know a slogan is working when you don't ...

One of the starring acts at Woodstock, he and his band, the Fish, came out of the Bay Area’s psychedelic rock scene. He went ...

The first McDonald's Filet-O-Fish was created by a Cincinnati franchisee to serve Catholic customers during Lent.

Collierville Planning Commission gave a favorable recommendation for the proposed McDonald's, which would be located on East ...

McDonald’s is embroiled in a marketing nightmare that is painful to watch. The only question is what to do now.

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

McDonald’s CEO Chris Kempczinski’s Big Arch video sparked memes and millions of views. Viral moments like this can become powerful marketing opportunities.

Unlike the McDonald's CEO's reluctant Krusty the Clown nibbles, I went all in trying the new Big Arch. Here's what it really tastes like.