The northern hemisphere's showpiece annual rugby union tournament gets underway, with France looking to defend its crown.

In-game adverts made their UK television debut in Thursday night's Six Nations match between Ireland and France - to the ...

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

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ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

While it is commonplace in US sports to see split-screen adverts, it is a relatively new concept for European sports coverage ...

The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...

Who are the Six Nations pundits and commentators for ITV and BBC? - The two broadcasters again share coverage of the annual ...