Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Jeff Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos' Blue Origin launched its first New Glenn rocket early Thursday morning from Florida, an inaugural step into Earth's orbit to rival SpaceX in the satellite launch market. (Reporting by Joey Roulette;

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

Jeff Bezos’s Blue Origin launched its massive new rocket after years of delays. The New Glenn rocket, a potential rival to SpaceX, aims to advance the Amazon founder’s lifelong space-exploration ambitions.

Blue Origin's giant New Glenn rocket blasted off from Florida early Thursday morning on its first mission to space, an inaugural step into Earth's orbit for Jeff Bezos' space company as it aims to rival SpaceX in the satellite launch business.