Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Lego Smart Play just changed the game – literally. Announced at CES 2026, this design injects new life into the best Lego ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

The Amarillo Brick Convention will feature huge LEGO displays, minifigs, botanicals, retired sets and much more.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...