Those periods of equitably distributing the titles were the exceptions for most of the NBA’s first 70 years. The Lakers and ...

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

The first game seven of an NBA Finals since 2016 delivered a big audience for ABC — and helped the series avoid some historic ratings lows. The Oklahoma City Thunder’s 103-91 win over the Indiana ...

The first game seven of an NBA Finals since 2016 delivered a big audience for ABC — and helped the series avoid some historic ratings lows. The Oklahoma City Thunder’s 103-91 win over the ...

It’s not enough to match a middle of the afternoon offering from a ratings perspective. There’s a reason Sunday Night Football is such a big deal, why the Super Bowl runs on Sunday evenings, why a ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and the pessimist. One headline: "NBA Finals have been most-watched programs since first week of May.” ...

INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and the pessimist. One headline: "NBA Finals have been most-watched programs since first week of ...

However, while the postseason has been entertaining, fans on social media have not been quiet about how disappointing ESPN and ABC's broadcast of the NBA Finals has been. Viewers are letting their ...

The NBA Finals production, meanwhile, was unanimously disappointing. For a series heavily favored in one direction, the first game delivered more than NBA fans anticipated, but the ratings did not.