The Nordic spa boom is reshaping where wellness seekers travel. This rapid rise reflects a broader transformation in global wellness tourism, projected to hit $1.35 trillion by 2028. With their ...
John Van Barneveld says it’s the best feeling in the world: a hot sauna, an icy plunge and the calm that follows. “You start with something hot like a sauna or steam room or hot tub and then you go ...
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