Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

PUMA and WNBA star Breanna Stewart set the bar for storytelling in women’s sneaker design with the release of the PUMA Stewie 1 “Four-Time.” The shoe, a collaborative effort between Stewart and the ...

PUMA originally debuted the H-Street in 2003, drawing inspiration from the early 2000s “Harambee” running spike, blending agility and speed with a lightweight, low-profile design. Now, PUMA ...

PUMA & Manchester City have officially revealed the new 2026/27 Home Kit, which features iconic sky blue colors with a new ...

Small crossovers and SUVs are one of the hottest segments right now in the automotive industry around the world, and Europe is no exception. It’s only natural then that automakers try to offer as many ...

"The borders between lifestyle and active sportswear are disappearing,” says Jan Becker, CEO of Porsche Design. And it’s that blurring of the lines—between what we wear to work and what we wear to ...

Puma has appointed 999 Design to create a series of sales events as part of the launch of its new Q1 2007 product range. Following a competitive pitch, 999 Design has been tasked with developing two ...