The UK government has been urged to introduce an indie film advertising and exhibition tax relief in Rachel Reeves' upcoming budget.

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

Fox Corp reported record Q1 advertising revenue of $1.4B, up 6% year-over-year, driving total quarterly revenues to $3.74B ...

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...

The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...

Seattle is a city dressing on two tracks: one that prizes function and the outdoors, and another that insists on cosmopolitan connection, writes Andrew Hoge.

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored 15% higher in Reputation, and 10% higher in Purchase Intent , over ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than ...

Why are police advertising vapes and fried chicken? That’s the question which has been raised by two videos appearing on ...

Walking through what actually happens when someone dies without a will in Idaho — and why even modest estates benefit from ...