The New York Times

Women’s soccer fans support the brands that support their favorite players and teams

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
The New York Times

Women’s Euro 2025 final draws 1.35 million viewers, breaks U.S. audience record

Fox’s bold investment in women’s soccer paid off. The network’s broadcast of the UEFA Women’s Euros final between England and Spain ranked as the most-watched Women’s Euros game in English-language ...
NPR

What to know about network coverage of women's soccer and the Euro Final

NPR's Scott Detrow speaks with Tamerra Griffin of The Athletic about Sunday's Euro Cup final between Spain and England. The women's European soccer championship, otherwise known as the Euro Finals, ...