Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

The Air Jordan 12 French Blue and White is set to drop on August 16th at 7:00 AM PST for a retail price of $205. Pick up a pair via the Nike SNKRS app or aftermarket sites like GOAT and Flight Club.

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Adidas partnership has been successful for years and it seems it will continue to be so. The Whites are delighted with the ...

Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

The Nike Ava Rover is one of the newest models to garner a spot on this list. The sneaker features tech that's featured in ...

Yoga instructor Aja Cohen used to spend hours searching in vain for stylish but modest sportswear. So she decided to make her own.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Who plays best at the most important position at the most critical moments on the biggest stage will probably determine who comes out on top.