Aristotle said genius is making good metaphors. Brands use metaphors to connect emotionally with consumers. LG used the image ...

Partnerships, global campaigns, events, and a series of new openings showcased the city to both new and returning international visitors ...

SOFT drinks giant Coca-Cola Company is capitalising on the Share a Coke campaign, recording an increase in sales among the ...

“Loyalty stems from trust, not just deals,” Pittie says. “We’ve made zero convenience fees a permanent feature, not a limited-time lure. That transparency, along with consistent service and real-time ...

President Donald Trump has joined a chorus of MAGA fans praising Sydney Sydney after her provocative jeans advert.

Brands are shifting from prioritising frequency to focusing on relevance, listening closely to audience and showing up only ...

The second phase of Tourism Australia's “Come and Say G’day” has launched, featuring a line-up of local stars from key ...

American Eagle faces backlash over its ad featuring Sydney Sweeney, which some critics say references eugenics. Supporters ...

President Trump on Sunday reacted positively upon learning actress Sydney Sweeney is a registered Republican, adding that he ...

Her ad was fantastic” Trump endorses Euphoria star Sydney Sweeney’s controversial American Eagle Ad n18oc_shortsNews18 Mobile ...

To mark World Lung Cancer Day, Johnson & Johnson (J&J) has launched “The 3rd opinion” across Asia Pacific. A campaign that aims to empower patients to play a more active role in their treatment ...

Sweeney’s Republican voter registration has come to light following a period of scrutiny over her political views. In 2022, photos emerged showing the actress at a family birthday party where some ...