You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Meta Platforms Inc. is moving to delete a collection of artificial intelligence profiles it created on Facebook and Instagram in 2023. Axios reported the move today. It comes a few days after an interview given by a Meta executive brought renewed attention to the AI-powered profiles, which led to a social media backlash against the feature.

Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. The movie’s blue-skinned corpses don’t know they’re dead. They just wander through the shopping center on autopilot, looking for something new to consume.

Learn how to permanently delete Facebook, Instagram, or Messenger accounts. Step-by-step guides for iPhone, Android, and desktop.