On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

Like many of the other non-Power 4 conferences, the American Athletic Conference is turning into a farm system for the major ...

CHARLOTTE, N.C. — American Conference commissioner Tim Pernetti said he was aware of Memphis’ intentions to leave the conference for the Big 12 and praised the school for being ambitious, even though ...

At AAC Media Days, first-year Tulsa head coach Tre Lamb laid out a bold vision for building a consistent winner, protecting ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...