CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

This article was originally published on www.si.com as John Oliver Unveils Unusual New Identity for Tigers' Minor League Team ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the name ...

The announcement video used Bob Costas' voice as the narrator and included some clips from News 8 Today in 2012 — featuring Jere Gish, Lori Burkholder, and Anne Shannon.

New 'team' on the block Erie, which has won the past two Eastern League championships, will be renamed the Moon Mammoths for games on July 19, Aug. 19, Sept. 12 and Sept. 13.

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...