Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

Often, they'll feature a popular celebrity who's supposedly pushing a new product or investment opportunity, something many public figures actually do.Meta, the parent company of those social media platforms,

Meta tests new defenses against scams, including facial recognition, to prevent fake endorsements and assist with account recovery.