It surely isn’t a coincidence that when the Bills became perennial threats to make it to the Super Bowl, it happened at the ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his ...

Josh Hines-Allen recently discussed what's next for Trevor Lawrence and Jaguars' offense heading into 2025 season.

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Newlyweds Josh Allen and Hailee Steinfeld were spotted for the first time in public since they got married in May.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp.

The Buffalo Bills minicamp is underway, and there are plenty of exciting storylines to follow. For the footwear industry, none are bigger than Josh Allen's new shoe deal.

Allen instead wore white New Balance cleats, a clear indication that he left Nike this offseason. Photos of Allen in the cleats made their way to social media, and fans were shocked by the move.

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

The Buffalo Bills' 24-21 victory over the New England Patriots was significant and important. Don’t get lost in the lack of offensive numbers in this game from Josh Allen. Instead, take a long ...

The NFL’s player safety and concussion protocols were drawn into the limelight for all the wrong reasons during Buffalo’s Week 5 loss to Houston on Sunday.