Peter Naylor, a media industry ad-sales veteran, is joining Nielsen as chief client officer, a new role at the media-measurement giant.

Advertising executive and former IAB chair Peter Naylor is joining Nielsen in the newly created role of Chief Client Officer.

Peter Naylor, who formerly led advertising sales at Netflix, is joining Nielsen as the company’s first chief client officer.

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The ratings plunge comes as ABC’s corporate parent, Disney, is in negotiations to end YouTube TV’s blackout.

Spurs-Lakers delivered the top Nielsen-measured audience of the week with a 0.8 and 1.56 million last Wednesday night, up a tick and 31% respectively from Sixers-Clippers last year (0.7, 1.19M).