Nielsen Media Research, which has for decades been the gold standard for valuing spot rates for TV ads, finally is seeing some serious competition.

Four well-known syndicated research companies, widely used by the advertising and media industries, are undergoing widespread changes. This comes at a time when the industry is relying on reliable ...

Nielsen Media Research is preparing to offer data for the first time on how many people are tuned in during the commercial breaks. IE 11 is not supported.

Nielsen Media Research is owned by the Dutch media company VNU NV. Arthur C. Nielsen’s son, the last family member to work at Nielsen Media Research, retired several years ago.

Nielsen Media Research has added a new dimension to its systems of tracking TV programming and the viewers who are tuning in. The organization has launched Gracenote Inclusion Analytics, set to ...

Nielsen is changing the way it measures TV shows to reflect new technologies and expanding beyond TV audience measurement into streaming video, social media, mobile and video games.

The research further highlights the unchanging reach of a media mix, even with substantial increases in CTV and digital, suggesting that such adjustments do not effectively expand the audience base.

Its trade unit, previously called VNU Business Media, will be known as Nielsen Business Media. “Nielsen is one of the great names in the information-services industry,” Nielsen Co. chairman ...

YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...

Nielsen Media Research aims to measure “time-shifted and place-shifted Written by Donna Bogatin, Contributor June 16, 2006 at 6:12 a.m. PT.

About 14.81 million viewers million viewers tuned in to the second night of the Republican National Convention, according to preliminary Nielsen Media Research data.. The event was broadcast live ...

Nielsen Co. US, a media and marketing research and data company, agreed to pay $570,000 in back wages to nearly 1,000 applicants following allegations of discrimination in the company’s hiring ...