Peter Naylor, a well-traveled veteran of the media industry’s ad-sales trenches, is joining Nielsen as chief client officer, ...

NEW YORK —Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media ...

Advertising executive and former IAB chair Peter Naylor is joining Nielsen in the newly created role of Chief Client Officer.

Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.

NEW YORK — Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience measurement spanning TV, streaming, audio and cross-platform ad ...

Nielsen is forming a new collaboration with Edison Research to bring podcast measurement into its cross-platform media planning tool, Nielsen Media Impact, allowing advertisers and agencies to plan, ...

The improvements, following meetings with media owners, include streamlining the screening process and increasing the demographic content from focusing on consumers' age and sex to also examining ...

It's been nearly a dozen years since Nielsen acquired radio audience measurement service Arbitron, and rebranded it as "Nielsen Audio," and a lot has changed in both the audio media and how it is ...

President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research data. The rating agency said just over 24.5 million watched Trump’s ...

Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad ...

Nielsen has tapped Peter Naylor as its first chief client officer.