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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.