It’s alive! After the success of its first Spooky Awards, the Halloween & Costume Association (HCA) is reviving the ...

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

Funmaker is entering the convention scene this summer with the launch of Rokimoto, a new brand inspired by Japanese pop ...

Yoomi has created a line of babytech products to help parents feed thier children, including breastfeeding and formula.

ViVi, LiLi, GiGi, and ZuZu are ready to join the plush squad. This wide-eyed lineup of baby doll plushies is as adorable as it is sassy. Dressed in cozy, colorful onesies, the dolls bring some big ...

Beloved children’s clothing brand Hanna Andersson is partnering with Fred Rogers Productions to launch an all-new kids’ ...

In a move toward data-driven retail, Five Below has implemented a sweeping AI initiative aimed at transforming its inventory ...

The El Segundo, California-based titan behind Barbie, Hot Wheels, Masters of the Universe, Fisher-Price, Matchbox, and more ...

Founded in 1961, ToyFest has evolved from its beginnings at the Hollywood Biltmore Hotel to its current home in Las Vegas, ...

Kids can combine crystal-like pieces to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Jewel ...

Spin Master’s PAW Patrol franchise continues to grow. It is bringing Monster Truck Adventure to the previously existing PAW ...