Ashirvad’s World Plumbing Day film uses a father–son narrative to spotlight India’s invisible plumbing workforce and rethink everyday heroism in brand storytelling.

As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.

Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur.

Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in media-led creativity.

Awanish, who was previously the chief growth officer, will lead the group’s operational strategy, reporting to the recently appointed president and CEO, Sungkyoon Kim. He will be based at the agency’s ...

Audi India has appointed Wondrlab as its communications partner for Audi India, following a rigorous multi-agency pitch across various networks.

It reframes lighting from a technical purchase to a mood decision, using humour and a ‘vibologist’ to decode overlooked spaces.

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom. To continue enjoying this content, please sign in below. You can register for free for limited ...

As products double as identity markers, the colourful laptops underscore how design and self-expression increasingly influence purchase decisions, especially among younger consumers.

The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.

World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.