During this week’s Webinar, Benjamin Peetre, senior print developer at Bonnier News Local, shared how the company transformed ...

How publishers are building revenue through events and strategic diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, general manager of Editora Globo.

I was mid-Zoom with some colleagues, searching for something related to our conversation, when Google popped up with a prompt: “Would you like to try AI Mode?”. There was no question, of course. I ...

Readership and Engagement: To do this justice and properly, we consulted local iwi (tribe) Ngati Toa and Taranaki Whanui, who were incredibly supportive of the idea right from the start. They ...

Data, Insights and Research: The main objective of this process was/is to transform our newsrooms from old-fashioned paper production to digital-first. Extracting insights from various seperate data ...

Engagement is key to a long-term customer relationship. Media leaders from Advance Local, Badische Zeitung, and DC Thomson ...

For its S.O.S. Animales Argentinos project, La Nación focused on four endangered Argentine species: puma, giant otter, jaguar ...

The decline of news-related search inquiries is not entirely explained by Google’s AI Overviews — and is more of a U.S.

By extending its onboarding to 100 days, prioritising retention-driving benefits, and crafting a personalised experience, The ...

The pitfalls of letting AI do the writing have been on full display lately. These case studies illustrate how to let AI help ...

An INMA survey of media executives identified getting employees excited about using AI tools as one of the top challenges the ...