At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New ...

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during ...

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based ...

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the ...

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using ...

DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the ...