Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to ...

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Despite this reliance on third-party cookies, 68% of marketer and agency respondents recognise the urgency of leveraging ...

On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

Complete our short survey to contribute to a new investigation into marketers’ media choices, and how they make them.

Marketers from TUI, Diageo and Trainline banished “meaningless language” from the industry, arguing it waters down ...

The Marmite campaign: love it or hate it. You cannot fail to have noticed it. One of the longest running slogans in ...

With community at its heart, rapidly growing beauty brand Elf is keen to offer its audience more than just make-up.

This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...