McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according to The Wall Street Journal, struggled with lettuce and topping inventory as ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...