Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

Affleck and Damon previously teamed up on Amazon film 'Air'. Damon played Nike employee Sonny Vaccaro in the movie, and Affleck directed and co-starred. The biographical film followed Vaccaro's ...

Sonny Vaccaro, who was responsible for Bryant signing with Adidas in 1996, once revealed that he knew the Nets were the team most interested in drafting the teenager among those who were going ...

Films about the success of famous brands inspire and motivate us to achieve great goals. They tell stories that impress not ...

However, as revealed in 'Air', Nike marketing executive Sonny Vaccaro abandoned that idea and forced the company to use the entire budget on Jordan. To persuade Jordan to sign, Nike offered the ...

Damon played Nike employee Sonny Vaccaro in the movie, and Affleck directed and co-starred. The biographical film followed Vaccaro's decision to set up a deal with then-NBA rookie Michael Jordan ...