Campaign revisits the campaign created by the men’s soap brand and agency PDA that broke the internet … and the brand’s website.

Before Sydney Sweeney made national headlines for her American Eagles jeans, there was another advertising campaign fronted by the “Euphoria” Emmy nominee that garnered controversy on social media.

Back in May, Sydney Sweeney sparked a huge, collective side-eye from the masses when she announced that she is selling her bathwater to her male fans. Dr. Squatch / Via instagram.com In a ...

Sydney Sweeney is taking men's bath products to the next level. On Thursday, May 29, natural body care line Dr. Squatch revealed that it teamed up with the Euphoria actress to create a soap made from ...

The actress and Dr. Squatch revealed their plans to sell the Sydney's Bathwater Bliss soap bar on May 29 Sydney Sweeney attended the premiere of her latest movie, Echo Valley, at AMC Lincoln Square on ...

Sydney Sweeney has shown that she's not shy about doing things for money, such as selling soap with her bathwater in it, to doing campaigns with brands ...

Well, this is about as close as most will ever get to bathing with Sydney Sweeney. Bars of soap made with the Hollywood heartthrob’s actual bathwater went on sale Friday... and immediately sold out.

Sydney Sweeney is weighing in on the strong reactions to her Dr. Squatch bathwater soap. The Euphoria star, 27, teamed up with the men’s personal care company to launch the limited-edition soap Sydney ...