Stephen Curry, Under Armour part ways
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NBA star Stephen Curry parted ways with Under Armour after 13 years to focus on developing his own Curry Brand, marking a major shift in his career.
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Why is Stephen Curry leaving Under Armour? Explaining the surprise end to NBA star’s longtime shoe deal
Stephen Curry is leaving Under Armour after the release of his 13th and final signature shoe, ending a 13-year partnership. Curry is expected to take the "Curry Brand" with him as an independent venture.
The NBA star and Under Armour will be parting ways, as the sportswear company restructures in an attempt to turn around declining sales.