Any paid advertising that disrupts gameplay or is used as a business model is now banned on the gaming platform.

Valve has created a dedicated page describing that in-game ads or ad-based revenue models are not allowed in Steam games. ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward players for doing so.

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic ...

Valve Corporation has announced a ban on all in-game advertisements and sponsorships during The International 2024, its premier Dota 2 tournament ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.