Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this ...

AI-powered ads mirroring the tone and style of original streaming content present brands an opportunity to fit into the ...

In a world increasingly shaped by artificial intelligence (AI), the question is no longer whether AI can change the way we work, but whether it already has. As AI continues to evolve, so does the ...

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

Flexible Shopping Insights offers a more comprehensive view of buyer behaviors with the ability to incorporate organic data.

Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

Wimbledon's popularity is surging in India, attracting affluent viewers and brands seeking premium engagement. Viewership has ...

Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic advertising. Video advertising has become a key tool in this transformation, ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic.