The second part of this two-part article shows how plotting the connectivity against a channel’s reach can give an indication as to when a channel’s distribution team needs to push and when the ...

News and current affairs channel, Aaj Tak has been showing an upswing in viewership ever since its launch on December 31, 2000. The channel's prime time viewership has overtaken that of Zee News ...

To coincide with its tenth anniversary this October, Zee Telefilms has embarked on a major strategic revamp of its network to particularly shake off Star Plus and Aaj Tak with a view to regain its ...

Here’s a five-week analysis of how Aaj Tak and Zee News fought during the recent assembly elections in the country’s four most lucrative, Hindi television markets Aaj Tak, the 24-hour news and current ...