Minecraft x Adidas launches a free DLC with AI companions, real gear, and parkour gameplay that redefines fashion collabs for ...

It comes on the heels of the club’s new £30 million deal with Adidas, a partnership that has seen Celtic lean further into branded releases beyond just the ...

Fear of God Athletics and adidas Drop the II Basketball and SS25 Collection, where style and sport go hand in hand.

Buffalo-headquartered New Era Cap Co. has reached an agreement with Major League Soccer to become the “Official On-Field Cap of MLS." ...

At the height of the holiday season on Amsterdam’s Kalverstraat last December, thousands of shoppers who regularly descend on ...

The announcement between MLS and New Era Cap arrives during a period of great momentum behind the sport of soccer in North America. As MLS is underway in its 30 th season, the U.S. is also preparing ...

In six weeks time FC Dallas will receive its first third shirt since 2002. On July 19, designated 90's Night at Toyota ...

Mit Shah says hotel chains will expand beyond lodging into "branded living" using AI to analyze customer data and identify ...

Tommy Hilfiger set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its ...

TrusTrace’s latest playbook outlines a framework to address the pain points brands and suppliers experience when collecting, ...

With its latest sneaker drop, New Balance aims to change that, namely by making Abzorb the star in both name and design. The ...

The new F1 team is setting the tone for its brand with the announcement that Tommy Hilfiger will return to the paddock ...