News

Competition in footwear is heating up as established leaders Nike (NKE) and Adidas (ADS.DE) are beginning to lose market share to newer competition such as On (ONON) and Deckers (DECK). Can ...
On any given day in the Future department at the Adidas headquarters in Herzogenaurach, Germany, the team is hard at work on everything from engineering 3D-printed shoes and improving recycled ...
So “Energy Running” means Adidas has two new things to stick in its shoes. The first is Spring Blade, which is a new design that seems to snap back into place as you flex your foot.
That’s not to say it doesn’t share some of the futuristic aesthetics or benefits of the other 3-D-printed shoes that have come before it. (Adidas says the midsole uses less material and is ...
First look: adidas Futurecraft 4D shows the future of footwear design and innovation / In 2015, Adidas unveiled their first 3D-printed shoe, the adidas Futurecraft 3D runner, to a lot of hype.
Active; Hiking & Walking; Latest Adidas Terrex hiking shoes bring athletic innovation to the outdoors. New Free Hiker 2 and Skychaser Tech Mid Gore-Tex shoes are a must-have for fast movers and ...
New Adidas CEO Bjørn Gulden on Wednesday hosted his first call with reporters. Gulden leaned into the company's history and hinted at a shift in the company's direct-sales focus. He also took a few ...