Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the platform. Now, Apple appears to have taken inspiration from its rival.

This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...