CLEVELAND, Ohio – At 9 years old, I wanted an American Girl doll more than anything. And on Christmas morning 1989, I was overjoyed to discover Kirsten Larson under the tree. Kirsten was a Swedish ...
American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...