As you make your way through the soda aisle, you may notice a lot less of the word "diet" than you used to. That's because some diet sodas are disappearing — or at least, that packaging is gone.
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The Cult of Diet Coke

Tab, Diet Rite, even Coca Cola got into the craze! Come join us as we trace the origins of diet soda, and how Diet Coke emerged and took over the minds of so many over the years!
Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Disposition firm working with ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min If you wouldn't buy your own ...
All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. On a predictable ...
In the early 1990s, Rich McCormick was one of several hundred young Marine lieutenants at The Basic School in Quantico, Virginia, when he was interviewed to appear in a new recruiting ad. The Marine ...