Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10 ...

Google has once again been hit with an antitrust complaint. This time, it's not about its Chrome browser or Google Search business, but instead the company's use of AI.

But Goldsberry wants to make sure he's getting the best bargain. During previous sale events, he's pasted product links into the generative-AI model and asked, "When is the best time to buy [enter ...

To help your company stay ahead of the curve, here are seven tried-and-true tactics for increasing visibility in generative ...

Among the most controversial commitments that the EU is asking companies like Google, Meta, and OpenAI to voluntarily make is ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Perplexity's Comet wants to kill the click. OpenAI is poised to follow. Google Chrome might be next on the chopping block.

We sat down with Rajeeva Sajja to learn how powerful custom GPTs are for Realtors, and his easy step-by-step workflow any ...

Perplexity AI, the fast-rising search startup backed by Jeff Bezos, Nvidia and SoftBank, just launched its first web browser.

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really ...

Science publisher Springer Nature is investigating a new machine learning book filled with fabricated, AI-hallucinated citations, highlighting a growing threat to academic integrity.