The comment originated in a shareholder letter from 1999, later repeated in interviews, in reference to Amazon's devotion to its customers.
When Jeff was 12, he was featured in a book called "Turning on Bright Minds: A Parent Looks at Gifted Education in Texas." The book describes Bezos as "friendly but serious" and "not particularly ...
The following is a book excerpt ... Budding entrepreneurs mine his biography with cultish reverence. Bezos has played along, serving up anodyne "Jeff-isms" that are embraced by the business ...