Of course, I’m talking about Pokémon Day! In January, it was announced that two of the most popular brands among kids and ...

Alt text: an assortment of custom keychains arranged on a white surface. If your brand is still handing out boring, ...

Nothing is confirmed at this stage, but it seems that a new LEGO Animal Crossing set will come out in 2026. Based on rumors, the selection of LEGO Botanicals sets in 2026 will include two more sets ...

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VIRGINIA BEACH, Va. — Just in time for the holidays, Hampton Roads' first LEGO Store has opened at Town Center of Virginia Beach! Town Center announced that the new store is having its grand opening ...

For years, Lego has done a lot of things to cultivate that loyalty. One of those things is the company’s loyalty program, previously known as Lego VIP. Last month, Lego announced changes to the ...

Lego has released dozens of spaceships pulled from the galaxy of Star Wars over the years, including several large-scale designs like an enormous Millennium Falcon. Another massive Lego Star Wars set ...

Bringing together generations of brick-loving communities, the LEGO Group launches new LEGO Insiders platform. Formerly known as LEGO VIP, the new membership programme rewards play with exclusive ...

A new Lego Store is coming to Town Center of Virginia Beach this fall, the company announced Wednesday. Opening in November, the 3,170-square-foot retail space will be located at 172 Central Park Ave.

The store at at 172 Central Park Ave. will have a wide selection of the latest LEGO sets and in-store play activities such as: “The LEGO® store at Town Center will deliver an immersive LEGO Brand ...

Frank Iero (of My Chemical Romance and one of the guitarists in LS Dunes) has released a statement claiming LEGO asked for the removal of an LS Dunes music video that features the toy bricks.

Frank Iero has publicly called out LEGO and the company's lawyers over what he says are legal demands that have been issued to the record label (Fantasy Records) to take down the L.S. Dunes music ...