The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation

Duchess of Sussex Meghan Markle launched a rebrand named As Ever and her new logo seems to have a resemblance to a Spanish town's coat of armor

Meghan Markle has announced a major shift in her lifestyle brand, revealing that 'American Riviera Orchard' is now called 'As Ever.'

Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

Meghan Markle was "desperate" to reveal her new brand's name to replace American Riviera Orchard, a royal expert has said. Speaking to Express.co.uk, royal expert Richard Fitzwilliams suggested Meghan could have felt rushed to share the new brand name As Ever so that it could coincide with the launch of new Netflix series next month.