There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...

Cracker Barrel Old Country Store’s (NASDAQ:CBRL) decision to revert back to its original logo may have had more to do with declining sales than “listening to our guests” reflecting the measurable ...

A former Cracker Barrel executive who helped launch the company in 1969 has denounced the logo controversy that drew national attention to the restaurant chain. In an Aug. 28 interview with News ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel revealed that it scrapped its controversial new logo after a phone call with the White House — and its executives thanked President Trump for “weighing in” on the controversy, according ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The White House credited President Trump with Cracker Barrel’s decision to restore its “Old Timer” logo, which it dropped last week as part of a major company rebrand. “Cracker Barrel should go back ...

Conservatives celebrated a cultural win Tuesday after Cracker Barrel restored its classic logo following widespread backlash from customers. The all-American chain restaurant has faced backlash since ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...