The trend goes like this: A group of people, typically kids, gives their phone to someone else and asks them to record them ...

A bright smile has become one of the strongest symbols of confidence and self-care. From LED whitening kits to charcoal ...

Gen Z is now trying a new trend called the “do nothing challenge” on TikTok. It is a simple yet strangely hard experiment and ...

Illegal teeth-whitening treatments that can burn gums and destroy teeth are being sold in car parks and on social media, a BBC investigation has found. Some gels contain more than 500 times the legal ...

A man who ran a teeth-whitening business has been jailed for 26 years for rape after luring women under the promise of free treatments. Ricky Stubberfield, 31, of Walnut Gardens, Plympton, was found ...

WICHITA FALLS, Texas (KAUZ) - From Hollywood red carpets to TikTok trends, more women are saying goodbye to glam and hello to ...

If you’ve been scrolling TikTok recently and discovered your “For You” page is suddenly in the Group 7 algorithm, you’re not alone. But you also might have no ...

In the midst of veneer culture, a very different look is circulating on the fringes of Gen Z: jet-black teeth. The latest to debut the style? None other than North West, whose recent TikTok — ...

Teeth whitening is one of the most common at-home beauty treatments, largely because teeth discolouration can affect people’s confidence. It’s caused by drinking tea, coffee, juice and wine. But it ...

When she was 12, Paloma Sanchez bought an anti-cellulite cream she saw going viral on social media. “In my mind I was like, ...

What lip-synching to a Nicki Minaj and 4 Non Blondes remix says about age-gap dynamics in the office. For the first time in ...