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Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

We don't sell ads', they said in a 2012 blog post quoting Tyler Durden from Fight Club.