Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
Restaurant Business1d
Brian Niccol is erasing a lot of his predecessors' moves
Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...
Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics ...