CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers promoted three of their top four prospects to Double-A Erie. The group includes third overall pick Max ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the name ...

The announcement video used Bob Costas' voice as the narrator and included some clips from News 8 Today in 2012 — featuring Jere Gish, Lori Burkholder, and Anne Shannon.

New 'team' on the block Erie, which has won the past two Eastern League championships, will be renamed the Moon Mammoths for games on July 19, Aug. 19, Sept. 12 and Sept. 13.

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.