Cute, sexy and in his ride sporty, Brat Brad Pitt is scoring Apple TV+’s biggest win yet. Let’s do a victory lap around the ...

Apple pushed ads for Brad Pitt’s F1 movie into the one iPhone app it should never touch, Wallet, so I’m not going to see it.

F1' the Brad Pitt Apple Original Films is expected to deliver an opening north of $40M-$50M while Universal/Blumhouse's ...

The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

"F1" stars Brad Pitt and Damson Idris as the two drivers in the movie. Joseph Kosinski - of "Top Gun: Maverick" fame - ...

Apple really wants you to know that F1: The Movie is now playing in theaters everywhere. The company has promoted its Brad ...

After years of middling success on the big screen, Apple has bet big on the racecar movie starring Brad Pitt with a budget of ...

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite ...

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

I always say this, it’s the last sport that’s like the gladiators,” says costume designer Julian Day. A lifelong fan of ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...