Josh Allen is preparing for the 2025 NFL season with significant changes. He is selling his California home and investing in ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his ...

Josh Allen is stepping into the 2025 NFL season with more than just a new playbook as in a series of off-field moves that ...

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

The Buffalo Bills have an incredible quarterback in Josh Allen, but his job might be more difficult this year than expected.

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp.

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

It surely isn’t a coincidence that when the Bills became perennial threats to make it to the Super Bowl, it happened at the ...

The Buffalo Bills minicamp is underway, and there are plenty of exciting storylines to follow. For the footwear industry, none are bigger than Josh Allen's new shoe deal.