LVMH and Formula 1 Sign 10-Year Brand Partnership
LVMH and motorsports program Formula 1 have unveiled a decade long brand partnership aiming to strengthen the existing ties between LVMH’s luxury labels and the thriving motorsports culture. While financial details remain private, sources shared with WWD that the deal came out to a total just below $100M USD.
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Formula One has confirmed a historic partnership with LVMH which will see a raft of brands - including Louis Vuitton, Moet Hennessy and TAG Heuer - become a global partner of the sport.
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Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.
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