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PepsiCo announced on Monday that it will acquire a prebiotic soda brand called Poppi, which was founded by a family in Austin, Texas. The deal is valued at nearly $2 billion.

Heeding the call to ban artificial ingredients by Health and Human Services Secretary Robert F. Kennedy Jr., PepsiCo isn’t wasting any time getting started.

PepsiCo announced that all artificial colors will be removed from Lay's and Tostitos brands by end of year, heeding HHS Secretary Robert F. Kennedy Jr.'s call to ban food dyes.

PepsiCo agreed to buy prebiotic soda brand Poppi for $1.95 billion, expanding in the “healthier soda” category at a time when the company is battling falling demand for its traditional beverages.

PepsiCo buys Poppi for $2 billion; its second acquisition of an Austin-based health brand By Beck Andrew Salgado, Austin American-Statesman Updated March 17, 2025 3:57 p.m.