Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

In October 2023, Shaquille O'Neal assumed the role of Reebok's President with an aim to lead the company in a new direction.

Shaquille O’Neal and Reebok have stepped up to help a 6-foot-10 high school freshman, who went viral for his record-breaking size 23 feet.. Eric Kilburn Jr. — a 14-year-old football player at ...

Chicago Sky superstar Angel Reese revealed why she turned down industry leaders Nike and Jordan for a signature sneaker deal ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

Shaq is sticking up for WNBA superstar Angel Reese, who he signed to Reebok after serving as a mentor during her time at LSU, ...

Shaquille O'Neal isn't just known for his dominance on the basketball court or his $500 million net worth as a savvy business owner. ... The steep price of Reebok sneakers bearing his name.

Shaquille O’Neal’s first endorsement deal as the president of Reebok Basketball was a big one. LSU women’s basketball star Angel Reese signed a name, image and likeness deal with Reebok and ...

Yesterday Shaquille O’Neal revealed that he once walked away from a $40 million deal from Reebok because the designer shoes weren’t affordable enough for his fans.

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

While appearing on the "Full Send" podcast in 2021, Shaq shared why he ended his $40 million, five-year sneaker deal with Reebok. The turning point? A heated confrontation with a frustrated mother.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.